Astra Straps self-imposed Earth tax, 1% for the Planet, provides support to charities working to protect our oceans around the globe.
We donate 1% of our profits to Ocean Conservancy, a non-governmental organization dedicated to leading the global fight for a healthy ocean and clean beaches. Ocean Conservancy has organized tens of thousands of coastal-cleanup operations for more than 30 years in 153 countries. It attracts the support of hundreds of thousands of volunteers and has been responsible for an enormous growth in the public awareness of the pollution of our ocean and beaches.
Since 1986, more than 12 million people have picked up nearly 230 million pounds of trash as part of Ocean Conservancy’s International Coastal Cleanup. Our ocean is at risk. Everyone knows it, but the problem sometimes seems so overwhelming that we feel powerless to do anything. Astra Straps, together with Ocean Conservancy, wants to make it clear that each one of us can play a part – not only for ourselves but for future generations.